UMe agent recruitment campaign.

social media campaign.
UmeSocialAgents2.jpg

brief.

Create a marketing strategy to recruit agents in the Gauteng Area.

objectives.

Target and procure prospective agents that adhere to our ideal agent attributes.

approach.

- Define our agent persona's

- Find out which media channels these persona's consume

- Create ads targeted specifically to our persona's

outcome.

- We created pop-ups on the UMe website targeting prospective agents once a visitor lands on the site

Become and Agent Pop-Up Image.png

- We created a tab on the UMe website for prospective agents to visit and find more information about becoming an agent. A link to a digital application form has also been created.

Become and Agent Pop-Up Image (1).png

- We created four different ads targeting each of different personas. 

- These ads were placed on Facebook using lead generation ads.

AgentLizette
AgentFrans
AgentGeneric
ErnstAgent01

- We created four different ads targeting each of different personas. 

- These ads were placed on Facebook using lead generation ads.

AgentLizette.jpg

Lizette Persona

Female, South Africa, 40 to 65-years-old, interested in dogs, lives in Gauteng

Reach

5432

Impressions

10036

Leads Generated

39

Link Clicks

94

AgentFrans.jpg

Frans Persona

Male, South Africa, 35 to 45-years-old, interested in dogs, outdoors, lives in Gauteng.

Reach

5344

Impressions

9851

Leads Generated

40

Links Clicks

89

Sally.png

Sally Persona

Female, South Africa, 25 to 35-years-old, interested in dogs, lives in Gauteng.

Reach

9228

Impressions

15294

Leads Generated

87

Link Clicks

207

ErnstAgent01.jpg

Ernst Persona

Male, South Africa, 35 to 45-years-old, interested in dogs, outdoors, lives in Gauteng.

Reach

6204

Impressions

10392

Leads Generated

62

Links Clicks

159

results.